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韩文化艺术部:2019韩国游戏产业链白皮书

  当作邻国,韩国是内地游戏领域前期重要的商品、IP和技术来源国,近几年,则是我国自主研发游戏不能够或缺的出海目的地。2019年,有14.3%的国产游戏海外收益来自韩国,知道韩国游戏市场领域,有助于帮忙内地游戏领域更好发展、更顺利走向全球。

  QIANBUJIU,HANGUOYOUXILINGYUZHUGUANQIYE,HANGUOWENHUAYISHUTIYUGUANGUANGBUXIETONGXIAXIAHANGUOWENHUAYISHUCHANYELIANFUXINGYUANFABULE《2019HANGUOYOUXIBAIPISHU》(YIXIAJIANCHENGBAIPISHU)。HENEIDIBUDAYIYANGDESHI,2019NIANDE《BAIPISHU》SHOUYAOXIANGXIJIESHAODESHI2018NIANDEHANGUOYOUXISHICHANGQINGXING,HEYIBUFEN2019NIANSHANGBANNIANSHIJIAN,FANSHIRUOSHEJIBIZHAO,RUYOUZHUMINGRENMENJIANGYI2018NIANNEIDIYOUXISHICHANGSHUJUWEICANKAO。

韩文化艺术艺术部:2019韩国游戏产业链链白皮书

  经营规模和收益:14万亿韩元,手游近半成

体球网  《BAIPISHU》ZHICHU,2018NIANHANGUOYOUXISHICHANGJINGYINGGUIMOWEI14.29WANYIHANYUAN,ZHEHEGUOMINBIYUE852YIYUAN,TONGBIZENGZHANG8.7%,DIYU2017NIANDE20.6%,DANQUESHI5NIANLAIDIERHAOCHENGDU。QIZHONG,YIDONGYOUXISHICHANGXIAOSHOUSHOUYIZUIGAODA6.66WANYIHANYUAN,QICISHIPCYOUXIDE5.02WANYI、WANGBADE1.83WANYIHEZHUJIDE0.53WANYIHANYUAN,MEIYOUYEYOUTONGJI。

韩文化艺术艺术部:2019韩国游戏产业链链白皮书

体球网  HANGUOGUANFANGWANGTONGJIYOUXILINGYUJINGYINGGUIMODETEXING,SHIHUIJIANGWANGBA、JIEJIYOUXITINGDENGYUYOUXIXIANGGUANDEZHOUBIANCHANYELIANLIANSHOUYINARUJISUANDANGZHONG,ZHEIYUHANGUOBINGCHI“WENHUAYISHULIGUO”DEGUOJIAZHENGCEYOUHENDAGUANXI。

韩文化艺术艺术部:2019韩国游戏产业链链白皮书

体球网  LEQUEHENEIDI、RIBENYIYANG,HANGUOYIDONGYOUXISHICHANGJINGYINGGUIMOYEZUIWEIZHUANGDA,DAO2017NIAN,HANGUOYIDONGYOUXISHICHANGJINGYINGGUIMOSHOUDUDADAOPCYOUXI,NEIDIZHEIYISHIJIANDIANGENGZAO,WEI2016NIAN。QUANQIUSHANGZUIKUAIDEKUANDAIDAILAILEGUOYUQIANGHANDEDUANYOUSHICHANG,RANGHANGUOZAIZHUAZHUSHOUYOUSHIQIJIYUSHANGMANNEIDIBANPAI,2018NIANHANGUOYIDONGYOUXITONGBIZENGZHANGLV7.2%,ZHANZONGTISHICHANGJINGYINGGUIMOBILIWEI46.6%,BI2017NIANSUODUANLE0.7GEBAIFENDIAN。TONGSHIDAIJIANDIYIDONGYOUXISHICHANGJINGYINGGUIMOTONGBIZENGZHANGLV15.4%,WEIZHANSHICHANGBILIWEI62.5%,QIEHAIZAISHANGZHANGFAZHANQUSHIZHONG。

  CONGQUANQIUFANWEILAIKAN,HANGUOSHIJIMEIGUO、NEIDI、RIBENDEQUANQUANQIUDISIDAYOUXISHICHANG,ZHANBIWEI6.3%。QIANSIDAYOUSANGESHIDONGYAGUOJIA,BINGQIEZHEISANGEGUOJIAHAISHIYIYIDAISHUIDEGEBI,ZHEIYENANGUAICHUHAIBUJUZHONG,WEIHERIHANZUISHOUNEIDICHANGSHANGQINGLAI。

  ZHIDEYITIDESHI,ZAIPCYOUXIHEYIDONGYOUXIFENLEIDANGZHONG,NEIDIDOUHUIDIYI,DUANBANZAIYUZHUJI。HANGUODERUOSHITONGYI,YIDONGYOUXI、PCYOUXIHANGUOQUANQUANQIUSHICHANGDUZHANLVPAIMINGFENBIEWEIDI4、DI2,DANZHUJIMEIYOUJINRUQIANSHI,ZAIXUNSUZENGZHANGDEQINGXINGXIAZHANBIYEZHICHAOGUO3.7%。

  用户和厂商:880家研发和开售,争抢3400万玩家

体球网  HEHAODUOCHENGSHUQIDEYOUXISHICHANGXIANGSI,ZAOZAOJINRUCUNLIANGDEHANGUOYOUXIYONGHU,JINNIANLAILAIYIZHIZAIZOUDI。ZAI《BAIPISHU》YI10~65ZHOUSUIDETONGCHANGRENWEIYINSUMUBIAODEKAOCHAZHONG,2019NIANYOU65.7%DERENBEISHIWEITONGCHANGWANJIA(ZAI2018NIAN6YUEHOULAIWANGUOYOUXI),DIYU2018NIANDE67.2%,GENGDIYU2015NIANDE74.5%。

韩文化艺术艺术部:2019韩国游戏产业链链白皮书

  RUGUOPAICHUERTONG、LAORENYINSU,ANZHAOHANGUOWANGRIRENKOUZONGSHUZENGZHANGFAZHANQUSHI,YIHANGUORENKOUZONGSHU5180WANJISUAN,2019NIANHANGUOYOUXIWANJIAZONGSHUWEI3400WAN,YU2019NIANNEIDIDE6.4YIYOUXIXIANGBIBULEBILI。QIZHONG,YOU90%WEIYIDONGYOUXIWANJIA,ZONGSHUWEI3060WAN;64.1%PCWANJIA,ZONGSHU2181WAN;20.3%ZHUJIWANJIA,ZONGSHU690WAN;11.9%JIEJIWANJIA,ZONGSHU404WAN。NENGGOUFAXIAN,HEHANGUOYIDONGYOUXIHEPCYOUXIWANJIASHIGAODUZHONGHEDE。

  WANJIAZONGSHUDUIYINGDESHICHANGSHANGZONGSHU,JIEZHI2018NIAN,HANGUOYOU880JIAYOUXIYANFAHEKAISHOUSHANG,1.18WANJIAWANGBAHE676GEJIEJIYOUXITING,CONGSHIZHEZONGSHUWEI8.55WANREN,QIZHONG,BAOCHUWANGBA、JIEJITING,DANDANYOUXIYANFAHEKAISHOUDECONGSHIZHEWEI3.7WANREN。HUANYANZHI,HANGUO880JIACHANGSHANG、3.7WANMINGCONGSHIZHE,QIAODONGLE14.29WANYIHANYUAN,852YIGUOMINBICHANZHI,NIANRENJUNCHUANGSHOU230WANYUAN。

韩文化艺术艺术部:2019韩国游戏产业链链白皮书

  BIZHAOYIXIANEIDI,NEIDIYOUXICHANGSHANGJUTIZONGSHUWEIYOUMINGWENTONGJI,DAN2018NIANCHUYOUXISHANGSHIGONGSIYOU199JIA,CONGSHIZHEYUEYOU145WANREN。ANZHAO2144.4YIYUANSHOUYIJISUAN,NEIDIYOUXICONGSHIZHENIANRENJUNCHUANGSHOU14.79WANYUAN,YUANDIYUHANGUO。

  DAOZHIZHEIYIXIANXIANGDELIYOU,CHULEYOUXISHANGYEFUWUHUASHEJIFANGANQUFEN,YUZHONGHANLIANGGUOWANJIAFUFEIYIYUAN、FUFEICHENGDUYOUHENDAGUANXI。HUANYANZHI,SUIRANZAISHICHANGJINGYINGGUIMOSHANGFANCHAO,QIEZENGZHANGJINXINGLIYA,DANNEIDIYOUXILINGYURENGBUKEDEYIWANGXING,ZAIRENJUNWEIDUSHANG,NEIDIYOUXICHANGSHANGRENGJIUYOUHENZHANGDELUYAOZOU。

  外销值与進口:一半收益靠出海,内地仍是最大目标市场